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“The greatest compliment? Users thinking the feedback is human work”
With the Pointerpro tool, companies can easily create assessments, but above all: automatically link personalized advice to the respondent in question. And although this tool is currently being used...
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12 expert copywriters share their tips for writing copy that converts
To put it bluntly, marketing would not exist without copywriting. Any marketing campaign that is worth its weight features masterful copy. That’s why we’ve reached out to expert wordsmiths and...
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Corporate wellness and how to assess it
What’s a company’s most-prized asset? Is it abundant financial resources, a high-rise office in an upmarket area, or having the latest high-tech equipment? Nope. It’s the human resource, the people....
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How to create your own assessment: the ultimate guide
For people who seek advice, coaching or consultancy, online assessments are becoming what online banking apps already are for people who manage their money: A digital service they expect specialists...
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4 great examples of assessment reports (with a step-by-step guide)
In some ways, an assessment process is a lot like mining. The deeper you dig, the higher the chances of finding things of value. But also, the more effort you’ll need to put into cutting and polishing...
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How to use a marketing assessment as a lead magnet for your agency [case study]
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